"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."
Why Your Company Should Seriously Consider Active Shooter Training
In today’s unpredictable world, safety in the workplace is no longer something businesses can afford to overlook. While we all hope it never happens, the unfortunate reality is that active shooter incidents are on the rise across the U.S.—in schools, malls, places of worship, and yes, even offices. Being unprepared can lead to devastating consequences.
Active shooter training isn’t about creating fear. It’s about empowering your team to survive, think clearly under pressure, and potentially save lives.
Top Reasons Every Company Should Invest in Active Shooter Training
1. It Could Save Lives
The most obvious reason: lives are at stake. In an active shooter situation, every second counts. Training helps employees react quickly and decisively using proven strategies—rather than freezing in fear or making dangerous guesses.
At ALIVE, we teach people how to Asses, Leave, Impede, Violence (if needed), and Expose—a methodology that’s been credited with saving lives in real-world events.
2. Workplace Violence is on the Rise
According to FBI data, active shooter incidents have increased dramatically in the past decade. These are not just public tragedies—they’re a corporate liability and a human tragedy waiting to happen if your team is unprepared.
3. Liability and Legal Protection
If an incident occurs and it’s found that your company had no training, procedures, or preventive measures in place, you could face significant legal and financial consequences. Proactive training helps demonstrate a duty of care and creates a safer, more defensible environment.
4. Boosts Employee Confidence and Morale
When your team knows that leadership is prioritizing their safety, it creates a culture of trust and care. It shows your employees that they are valued—not just as workers, but as people. Confidence in their environment also translates into better focus and productivity.
5. It’s More Than Just Active Shooters
ALIVE training covers situational awareness, threat recognition, and survival mindset—skills that are useful in a wide variety of emergencies, including domestic violence spillover, medical events, and suspicious behavior at company events.
6. It’s Not Fear-Based—It’s Empowerment-Based
Some companies avoid training because they think it will create fear or panic. In fact, ALIVE’s approach does the opposite. We use logic, preparation, and interactive training to help individuals feel empowered, aware, and capable in a crisis—not helpless.
Final Thought
If your company invests in cybersecurity, fire drills, or data backups—why wouldn’t you also invest in training that protects your people?
Preparedness isn’t paranoia. It’s responsibility.
Don’t wait until it’s too late.
Contact us to learn more or schedule a live or virtual ALIVE training for your business today.
Let’s empower your team to survive. Because doing nothing is not an option.
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
Government
Healthcare
Places of worship
Schools & Universities
Venues
MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.
Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.