"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."

Tragedy in South Carolina: What Could Have Prevented the Little River Mass Shooting
This past Memorial Day weekend, what should have been a joyful gathering turned into a nightmare in Little River, South Carolina. A fight aboard a party boat quickly escalated, ending in gunfire that left at least 11 people hospitalized and a responding officer injured by an accidental self-inflicted wound.
Unfortunately, this incident joins a growing list of mass shootings that are becoming far too common during holidays and public gatherings across the U.S.
Could This Have Been Prevented?
While the full motive remains under investigation, we know from past incidents that early intervention, situational awareness, and proactive training save lives. In situations like this, bystanders and victims often have no idea how to respond when shots are fired - and that lack of preparedness can lead to more chaos and casualties.
Here's what could have made a difference:
- Conflict De-escalation Training: Teaching people to recognize the signs of escalating aggression before it turns violent.
- Active Shooter Survival Training: Equipping everyday citizens with life-saving knowledge of how to react when gunfire breaks out - whether on a boat, in a school, or at a workplace.
- Community Awareness Programs: Educating the public on behavioral red flags and encouraging "See Something, Say Something" culture.
At A.L.I.V.E., we've trained thousands of individuals, schools, and organizations across the country on how to mentally and physically respond to an active shooter situation. It's not about fear - it's about empowerment.
Take the First Step Toward Survival
Don't wait for tragedy to strike. Learn how to survive one.
👉 Register now for A.L.I.V.E. Active Shooter Survival Training or book an on-site training for your organization. Whether you're an individual, business, or community leader, we'll help you build the confidence to ACT when every second counts.
Be aware. Prepare. Survive.
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Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
Government
Healthcare
Places of worship
Schools & Universities
Venues
MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.

Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.