"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."

The New Orleans, LA Car Attack: A New Kind of Threat and How We Can Prepare
Recent events in New Orleans, Louisiana have left us grappling with a grim reality: vehicles, just like firearms, can be weaponized to cause widespread harm. The terrorist car attack in New Orleans, LA that tragically claimed lives and left communities shaken underscores the growing need for vigilance and preparedness in an ever-changing world.
This type of attack mirrors the unpredictability and danger of an active shooter situation, except the weapon is a car-a tool we encounter daily and rarely perceive as a threat. As unsettling as this is, understanding the risks and learning how to respond can save lives.
How Vehicle Attacks Compare to Active Shooter Situations
Both scenarios share critical similarities:
- Unpredictability: They often occur in public spaces where people feel safe.
- High casualties: The potential for significant harm is high due to the speed and force of a vehicle or the firepower of a gun.
- Need for quick action: Bystanders must act fast to protect themselves and others.
In both cases, chaos can reign, making it crucial to have a plan in place to respond effectively.
Could This Attack Have Been Prevented?
While we can never eliminate all risks, certain measures can reduce the likelihood of such tragedies:
- Urban Design: Installing bollards or barriers in areas where pedestrians gather can prevent vehicles from accessing these spaces.
- Community Awareness: Educating the public to report suspicious behavior-whether it's erratic driving or someone surveilling a public area-can provide early warnings.
- Training for Preparedness: Just as we practice fire drills, preparing for unexpected attacks, including vehicle-based incidents, can make a significant difference.
Why A.L.I.V.E. Training Is the Right Choice
A.L.I.V.E. (Assess, Leave, Impede, Violence, Expose) is a dynamic, proactive training program originally designed to prepare individuals for active shooter situations. However, the principles of A.L.I.V.E. apply to various emergencies, including vehicle attacks.
Here's why A.L.I.V.E. is an excellent resource:
- Practical Skills: Participants learn how to assess situations quickly and decide whether to run, hide, or fight.
- Scenario-Based Training: Real-life simulations help trainees practice responding to high-stress situations.
- Adaptable Techniques: The skills taught can be applied to numerous threats, making it versatile and invaluable.
By empowering individuals with knowledge and confidence, A.L.I.V.E. training reduces fear and increases the likelihood of survival in any crisis.
Moving Forward
The Louisiana car attack is a stark reminder that we live in an unpredictable world, but we don't have to live in fear. By investing in community awareness, urban safety measures, and effective training like A.L.I.V.E., we can create safer spaces for everyone.
Being prepared doesn't mean expecting the worst-it means equipping ourselves to respond confidently and effectively, no matter the situation.
Take the first step toward protecting yourself and your loved ones today. Contact us to learn more about A.L.I.V.E. training and how we can help you prepare for the unexpected.
Image credit: Sky News Australia
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
Government
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Schools & Universities
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MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.

Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.