"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."

Preventing Tragedy: Lessons from the Montenegro Shooting and the Importance of Active Shooter Training
On January 1, 2025, the tranquil town of Cetinje in Montenegro was shattered by a tragic mass shooting that claimed the lives of at least 12 individuals, including two children. The assailant, identified as 45-year-old Aleksandar Martinovic, initiated his deadly rampage following a bar brawl, targeting multiple locations before ultimately taking his own life.
This devastating event underscores the critical importance of proactive measures to prevent such tragedies. While it's challenging to predict every act of violence, comprehensive active shooter training can equip individuals and organizations with the skills necessary to detect potential threats and respond effectively, potentially mitigating the impact of such incidents.
Could This Tragedy Have Been Prevented?
While it's impossible to say with certainty that any single measure could have prevented the Montenegro shooting, several factors highlight the potential for intervention:
- Early Detection of Behavioral Red Flags: Martinovic had a history of illegal weapons possession and violent behavior. HuffPost Recognizing and addressing such warning signs through community awareness and reporting mechanisms could have prompted earlier intervention.
- Conflict De-escalation Training: The incident reportedly began with a bar altercation. Training individuals to manage and de-escalate conflicts can prevent situations from escalating into violence.
- Emergency Response Preparedness: Equipping citizens and local authorities with active shooter response training can reduce response times and improve decision-making during critical incidents, potentially saving lives.
The Importance of Proper Training
Active shooter situations are unpredictable and evolve rapidly, often concluding before law enforcement can arrive. Therefore, individuals must be prepared both mentally and physically to deal with such situations.
Proper training encompasses:
- Situational Awareness: Recognizing unusual behaviors or environmental anomalies that may indicate a potential threat.
- Response Strategies: Understanding the "Run, Hide, Fight" protocol and knowing when and how to apply each action effectively.
- Communication Skills: Learning how to communicate effectively with law enforcement and others during an emergency.
- First Aid Training: Basic medical training to provide immediate assistance to the injured before professional help arrives.
Implementing comprehensive active shooter preparedness programs can empower individuals to act decisively, potentially reducing the number of casualties in such events.
A.L.I.V.E. Active Shooter Training: The Right Choice
In light of the increasing frequency of active shooter incidents worldwide, investing in quality training is essential. A.L.I.V.E. (Assess, Leave, Impede, Violence, Expose) Active Shooter Training offers a structured and effective approach to surviving such situations.
By choosing A.L.I.V.E. Active Shooter Training, individuals and organizations gain access to:
- Expert Instruction: Learn from professionals with extensive experience in security and emergency response.
- Practical Techniques: Engage in realistic scenarios that build confidence and preparedness.
- Customized Programs: Training tailored to the specific needs and environments of participants.
In an unpredictable world, being prepared can make all the difference. Equip yourself and your organization with the knowledge and skills to respond effectively to active shooter situations.
Contact A.L.I.V.E. Active Shooter Training today to learn more about our programs and how we can help you stay safe in any environment.
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
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MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.

Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.