"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."
Why Active Shooter Training Is Essential for Every Organization
In today's world, where active shooter incidents are tragically becoming more frequent, being prepared isn't optional-it's essential. Whether you manage a school, church, corporate office, or medical facility, your people depend on you for their safety. The truth is, most individuals freeze during high-stress situations because they don't know what to do. That's where A.L.I.V.E. Active Shooter Training makes the difference.
We believe that survival is a learned skill-and we're here to teach it.
1. Understanding the Reality: Active Shooters Can Strike Anywhere
From schools to office parks to retail stores, active shooter situations are no longer rare or limited to specific settings. According to the FBI, active shooter incidents have increased by more than 42% year-over-year. And in over 70% of these cases, the event is over in under 5 minutes-which means law enforcement often isn't there in time to prevent casualties.
This underscores one crucial point: the first line of defense is you and your team.
2. The A.L.I.V.E. Method: A Practical Approach to Survival
A.L.I.V.E. stands for:
- Assess the situation
- Leave if you can
- Imped the attacker if you can't leave
- Violence-fight back as a last resort
- Expose yourself only when it's safe
This simple yet powerful framework gives people confidence and a plan of action in a terrifying moment.
Unlike traditional "Run, Hide, Fight" approaches that often lack context and personalization, A.L.I.V.E. provides real-world scenarios, psychological training, and physical tactics that empower everyday people to respond instinctively and survive.
3. Why Active Shooter Training Is Crucial for Schools, Workplaces, and Churches
- Schools: Teachers and staff are responsible for dozens of lives. A.L.I.V.E. training prepares them to lead under pressure, secure classrooms, and make split-second decisions that save lives.
- Workplaces: Whether you run a tech startup or a medical office, your team deserves to feel safe. Training ensures your emergency plan isn't just a binder on a shelf-it's a practiced, actionable system.
- Churches: With open-door policies and large gatherings, houses of worship are uniquely vulnerable. Our training is faith-friendly and designed to protect congregations without creating a culture of fear.
4. The Psychological Advantage: Turning Fear Into Empowerment
One of the biggest barriers to survival is panic. People often freeze, hide ineffectively, or make decisions based on fear-not logic. A.L.I.V.E. training addresses this head-on by helping participants:
- Understand the mindset of active shooters
- Learn how the brain responds to trauma
- Practice real-world decision-making through scenario-based learning
Confidence reduces fear. Training transforms panic into purpose.
5. Real Stories. Real Results.
After receiving A.L.I.V.E. training:
- A corporate team in California created a detailed lockdown plan and held quarterly drills, reporting a 90% increase in staff confidence.
- A church in Texas trained its security team and volunteers, who later prevented a suspicious individual from entering a service with a concealed weapon.
- A school administrator in Florida credited the program with giving her team "a sense of control in a world that often feels out of control."
The impact is measurable-both in preparedness and peace of mind.
Final Thoughts
You may never face an active shooter. But if you do, wouldn't you rather be prepared?
Waiting until tragedy strikes is too late. At A.L.I.V.E., we're not here to scare you-we're here to empower you. Our mission is to save lives by teaching people how to survive the unthinkable.
✅ Take Action Before It's Too Late
Protect your organization. Empower your people. Be prepared.
Schedule a free consultation or register your team for our next live training session.
Survive. Don't just hope for the best. Be A.L.I.V.E.
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
Government
Healthcare
Places of worship
Schools & Universities
Venues
MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.
Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.