"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."

Active Shooter Survival: Essential Tips to Stay Alive in Crisis Situations
In today's unpredictable environment, active shooter incidents have unfortunately become an increasing concern. Being prepared and knowing exactly how to respond during such critical events can save lives. At A.L.I.V.E. Active Shooter Survival Training, we empower individuals and organizations with the knowledge and tools needed to survive and thrive in crisis situations.
Understanding the Threat
An active shooter situation unfolds rapidly and unpredictably. Preparation, situational awareness, and quick decision-making are crucial factors that significantly increase your chances of survival.
Why Active Shooter Preparedness Matters
Proper training equips you with critical survival skills, helps reduce panic, and empowers individuals to act decisively during high-stress scenarios. Survival depends heavily on your readiness and ability to respond effectively under pressure.
Key Strategies for Active Shooter Survival
1. Situational Awareness
Always remain aware of your surroundings. Identify exits, safe hiding locations, and possible escape routes wherever you go. Awareness can dramatically increase your reaction time during an emergency.
2. Follow the Run-Hide-Fight Protocol
- Run: If safe, evacuate immediately. Leave your belongings behind, help others if possible, and call 911 once you're safely away.
- Hide: If evacuation isn't possible, find a secure hiding place. Barricade the door, silence electronic devices, and stay quiet until help arrives.
- Fight: As a last resort, if your life is in immediate danger, be prepared to confront the shooter using improvised weapons or physical force to incapacitate the threat.
3. Communication and Reporting
When safe to do so, clearly report the incident to authorities. Provide concise, detailed descriptions about the shooter, their location, weapons, and any casualties.
4. Regular Training and Drills
Regularly participating in training sessions and drills reinforces these critical skills, reduces fear, and prepares individuals and organizations to act confidently and effectively in a real-life scenario.
5. Mental Preparedness
Staying calm and maintaining emotional control can greatly influence your response during a crisis. Training helps build psychological resilience, empowering you to act decisively and effectively under extreme pressure.
Benefits of Active Shooter Survival Training
- Enhanced Safety: Increased preparedness significantly improves survival rates.
- Reduced Panic: Training helps individuals remain calm and focused during crises.
- Empowerment: Confidence to act decisively under pressure, improving overall safety outcomes.
Real-Life Impact of Active Shooter Preparedness
Individuals and organizations trained by A.L.I.V.E. report heightened awareness, quicker responses, and greater confidence in handling potential threats. Our comprehensive approach is designed to instill life-saving knowledge that can make a critical difference during an emergency.
Protect Yourself and Your Community Today
Don't wait until it's too late. Empower yourself and your organization with essential active shooter survival skills provided by A.L.I.V.E. Active Shooter Survival Training.
Schedule your training session with A.L.I.V.E. today and take the first step toward ensuring safety and preparedness in the face of danger.
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
Government
Healthcare
Places of worship
Schools & Universities
Venues
MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.

Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.