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Shooting at North Carolina University Highlights the Importance of Active Shooter Training

Shooting at North Carolina University Highlights the Importance of Active Shooter Training

Elizabeth City, North Carolina - On April 27, 2025, a festive student gathering at Elizabeth City State University (ECSU) ended in tragedy. During the university's "Yard Fest," part of the annual Viking Fest celebration, gunfire erupted, resulting in one fatality and six injuries. Among the injured were three ECSU students who suffered gunshot wounds, while two others were hurt in the ensuing panic. Thankfully, none of the injuries were life-threatening - but the psychological impact and trauma remain profound.

In the aftermath of the shooting, the university quickly initiated lockdown procedures and increased police presence across campus. While these responses were appropriate and timely, the incident underscores a deeper issue: the unpredictable and often deadly nature of active shooter situations, and the critical need for proactive preparedness.


Why Active Shooter Training Matters

In today's world, the threat of active shooter incidents is a grim reality - one that can strike anywhere, even in spaces meant for learning, growth, and community. According to the U.S. Department of Homeland Security, the average police response time to an active shooter situation is around 12.5 minutes, yet most incidents are over in less than 18. That means the first few minutes - often the most dangerous - are crucial.

Active shooter training empowers students, faculty, and staff with life-saving knowledge and strategies, such as:

  • Situational awareness: Recognizing warning signs and potential threats before they escalate.
  • Run, Hide, Fight protocols: Knowing when and how to evacuate, barricade, or confront the attacker.
  • Communication procedures: Quickly alerting authorities and others on campus.
  • Basic trauma response: Offering immediate aid to the wounded until help arrives.

These skills can dramatically reduce casualties, improve emergency response, and give individuals the confidence and clarity to act decisively under pressure.


Could This Tragedy Have Been Prevented?

While no training can guarantee complete safety, a well-prepared campus community is far more resilient in the face of violence. In the case of ECSU, it's possible that widespread, consistent active shooter preparedness could have mitigated the impact of the attack - or even deterred it altogether. Preparedness creates a culture of vigilance, awareness, and coordinated response, making schools less vulnerable targets.


The ALIVE Program: Empowering Communities Through Training

One of the most respected organizations in the field of active shooter response is ALIVE (Assess, Leave, Impede, Violence, Expose). The ALIVE program is designed to help individuals survive violent encounters through intuitive, easy-to-remember strategies.

ALIVE training is more than just theory - it's practical, scenario-based, and empowering. From schools and universities to workplaces and houses of worship, ALIVE has helped thousands of people take control of their safety.


Take Action: Protect Your Campus Today

In the wake of this tragedy at Elizabeth City State University, let this serve as a call to action. Every campus must take proactive steps to ensure that students, faculty, and staff are equipped to respond to the unthinkable.

Contact ALIVE today to schedule life-saving active shooter training for your school or organization. Visit www.aliveactiveshooter.com or call (833)-992-5483 to learn more.

Don't wait for tragedy to strike - be prepared, be empowered, be ALIVE.

LEARN HOW TO SURVIVE AN ACTIVE SHOOTER!

"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."
J. Reid Meloy Ph.D. - ABPP Forensic Consultant, FBI Behavioral Analysis Unit Faculty, San Diego Psychoanalytic Center
5.0 out of 5 stars Outstanding Instructional Read - I completed my reading of Mr. Julian's book "10 Minutes To Live" and I have to say this is one of the most concise and professional books I have read on active shooter survival. The book is excellent and straight to the point on ways for the individual to take action and provide for their own safety and survival. The book provides intricate information through the "ALIVE" presentation in an easy to remember format and adds more tools to the toolbox to survive an active shooter event. With the threat of active shooters becoming more pervasive each day across the United States, every piece of information that can be gained should be explored to prepare. The first book they should look at is the "10 Minutes To Live" book and place those ideas into action. This book has become an integral reference manual for my research on the subject of active shooter survival and it should be a part of any active shooter survival specialist's library looking for accurate and applicable information. I highly recommend this book to everyone.
Amazon Customer
I hope I never need to act on the tips in this book, but I learned a lot from it - Sadly, I purchased this book the day before yet another mass shooting at a public school unfolded. Mr. Julian has laid out a straightforward and practical method for surviving. I can already see from reading this book and the news reports, how more lives could have been saved had the victims practiced what this author lays out here. I plan on carrying this book with me on vacations, business trips and to large gatherings. It might help me see the one extra thing that makes me a survivor instead of a statistic.
This is an excellent book that EVERYONE should read. This is a wealth of knowledge to prepare yourselves, just in case. We never know where terror might strike and we should know how to react to save ourselves and our loved ones.
Randy K.
Gives you an edge and a plan - This may save your life. Well written and thoughtful. Helps you clearly understand what you need to do to have a chance. Read and share with your friends and co-workers.
Tina Lizzie
Informative Book Everyone Should Read - This book is an informative read that, unfortunately, everyone should buy and read since we live during a time when we have active shooters too often!
Kimberly M Hawkins
Five Stars - Everyone should read.
Robert Sherwood
An outstanding, thoughtful, well-presented approach to a difficult subject. The format makes for an easy read.
Terry R. Cox
Excellent information for professionals and laymen alike - Michael lays this information out so everyone can understand it. Straightforward and to the point. Excellent information for professionals and laymen alike. Well done, my friend.
Five Stars - Excellent read and right on target. It is a must-read for Security and Police Professionals.
Dean A. Beers
First, I know Mr. Julian well, he is a close friend and close professional colleague. Be certain-my review is unbiased, with the exception of also being from my perspective. One reason he is such a good friend is we are on the same page-and this book confirms that. I have young grandkids and we have very direct conversations about their personal safety and bullying. How many regularly tell their kids and grandkids-no matter what, you get away alive because a bad person only wants to hurt and kill people. Some may not like that-but it's effective. How many, when walking in stores, malls, playgrounds, regularly ask their kids and grandkids what they would do if someone tried to grab them? Our daughters, when in elementary school, had someone try to grab them from the bus stop (they were the only two)-their reactions saved them. The very small town we lived in (literally one traffic light) had someone try to kidnap a young girl-adults saw it and stopped it, keeping the bad guy until the SRO got there within minutes. It's real life, folks. The odds are nothing will happen-but our lives, and those of our dearest loved ones, are not "odds." The best thing every person-every family, business, school, etc.-can do is Be Prepared (Boy Scouts) and Improvise, Adapt, Overcome (US Marines). Mr. Julian lays it out very strong and very simple for every person to stay ALIVE-Assess, Leave, Impede, Violence, Expose. No one is too young or old, strong or weak, to follow this. No special training-just a very strong mindset. Every school administrator, teacher, student, and parent should have this book as required reading at every grade.
Chris Story
Security professionals and others-Read and share this book. It could help save lives! I just read Michael Julian, CPI PPS CSP's book "10 Minutes To Live." I'm a voracious reader, often reading 3james -4 books at a time. At the same time I am discerning. If the back cover or first few pages don't make me want to continue, I move on fairly quickly. As a security professional, I have a critical eye for fluff and conjecture. With this book that was not the case. After the first chapter, I reached out to several colleagues and friends and recommended it. I also recommended Michael be a guest interview on a popular survival mindset podcast. This book is well written, well researched, cited, and yet easy to read and comprehend. It isn't a stale scholastic book on concept. It is an educational, read-and-apply-NOW manual for thinking through and surviving an active shooter event. His approach goes beyond the accepted "Run, Hide, Fight" and walks the reader through a mindset approach to surviving mass killing events. Regardless of background or experience, the author's simple and direct approach speaks volumes to the reader. The book is a must-read for security professionals and loved ones alike. It helps explain why and how mentally preparing now is simple survivability insurance in both corporate and personal settings. Well done! I look forward to more.
Randy Ontiveros
Excellent reading, very helpful and I would recommend to anyone who has thought "What would I do if a shooter appeared out of nowhere?" A box of rocks on each student's desk is not a solution. Read Michael's to find a better way.
Carl Scala
Great information geared towards surviving an active shooter/active threat situation - A very good read in explaining how to survive an active shooter/active threat situation for the novice. Having years of experience from the military, law enforcement and now Executive Protection, Mr. Julian breaks down the information in a very easy way so that it may open the reader's eyes to be more situationally aware. With all of the past decades of mass threat incidents, I highly recommend this book. It may just save your life.
Richard Marruffo
Great book!!! - Very well written and easy to read. Fantastic information and really hits home. I also highly recommend the Surviving an Active Shooter course taught by Mr. Julian!
Cynthia C.
Informative - Well written & concise. I would recommend to anyone interested in learning more about this topic.
James Hamilton - Gavin de Becker's VP
Do not sub-contract your own security - Excellent read on action to take to survive an Active Shooter situation.


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"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.

A.L.I.V.E. STANDS FOR:


Assess

Assess the situation quickly


Leave

Leave the area if you can


Impede

Impede the shooter


Violence

Violence may be necessary


Expose

Expose your position carefully for safety

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MICHAEL JULIAN

Creator of A.L.I.V.E.

A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.


Michael D. Julian - Creator of A.L.I.V.E. Active Shooter Survival Training

Why A.L.I.V.E. Active Shooter
Survival Training Program?

The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.


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