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10 Reasons to offer active shooter preparedness training to your employees

10 Reasons to offer active shooter preparedness training to your employees

Active shooter preparedness training has become essential for businesses of all sizes. For business owners and HR leaders, the responsibility of ensuring employee safety goes beyond compliance; it extends to fostering a secure environment where employees can focus on their work without fear.

We will explore the critical reasons why active shooter preparedness training is an investment in your team, your company culture, and, ultimately, your business's resilience.

  1. Protect Lives and Minimizing Risk
  2. Meet Legal Compliance and Reduce Liability
  3. Foster a Culture of Safety and Preparedness
  4. Empower Employees with Practical Skills
  5. Cultivate the Right Mindset
  6. Communication Strategies During an Active Shooter Event
  7. Enhance Company Reputation
  8. Promote Mental Health and Reducing Anxiety
  9. Strengthen Crisis Management and Business Continuity
  10. Collaboration with Law Enforcement and Security Experts
Protect Lives and Minimize Risk with active shooter training

Protect Lives and Minimize Risk

Active shooter incidents are unpredictable and can happen in any setting. By implementing active shooter preparedness training, employers can significantly reduce the potential for harm during such a crisis. Active shooter training equips employees with the skills they need to respond swiftly, understand the risks, and make informed decisions that could save their lives. 

A well-prepared workforce can prevent chaos, minimize injury, and even deter potential threats altogether.

  • Risk assessment and identifying vulnerabilities.
  • Developing an emergency response plan.
  • Regular training sessions for all employees.
  • Implementing security measures like access control and surveillance systems.
Meet Legal Compliance and Reducing Liability with active shooter training

Meet Legal Compliance and Reducing Liability

Legislation such as California's SB 553 is pushing businesses to adopt comprehensive workplace violence prevention plans, including active shooter preparedness. Investing in training not only helps you stay compliant but also demonstrates proactive care for employee welfare, reducing potential liability in the event of an incident. It shows that your company takes the safety of its workforce seriously, which can be crucial in legal considerations following a critical event.

  • Familiarize yourself with relevant workplace safety laws and regulations.
  • Develop and implement workplace violence prevention plans.
  • Stay compliant to mitigate risks related to lawsuits and fines.
  • Show commitment to employee safety to build trust and reduce liability.

Foster a Culture of Safety and Preparedness

Leadership plays a crucial role in setting the tone for a culture of safety within an organization. When company leaders prioritize safety initiatives, it sends a powerful message to employees that their well-being is valued. Company leaders should actively participate in safety drills, promote policies that support preparedness, and lead by example to foster a proactive approach to workplace safety. 

Leaders can encourage employees to take safety measures seriously and feel confident in their work environment by visibly demonstrating their commitment to safety.

  • Leadership Involvement: Company leadership should be directly involved in safety initiatives. This can include participating in safety training sessions, attending safety committee meetings, and visibly supporting safety programs. Leadership involvement sets a precedent that safety is a top priority, which can motivate employees to follow suit.
  • Visible Actions to Demonstrate Commitment: Companies can take specific actions to demonstrate their commitment to safety, including conducting regular safety drills, creating safety awareness campaigns, and ensuring safety equipment is easily accessible. Company leaders should also allocate resources to improve physical security measures, like installing access control systems and surveillance cameras.
  • Encourage Employee Proactivity: Employees should be encouraged to be proactive in suggesting safety improvements. Establishing an open-door policy for safety concerns and creating channels for employees to share their ideas can foster a collaborative environment. Employees are more likely to identify potential risks or areas for improvement that leadership might overlook, making their contributions invaluable.

Encouraging employee engagement in safety initiatives not only helps identify potential vulnerabilities but also fosters a sense of ownership and accountability. When employees feel that their input is valued, they are more likely to actively participate in maintaining a safe work environment. This collaborative approach strengthens overall workplace safety and helps build a culture of preparedness that permeates all levels of the organization.

Workplace safety is a cornerstone of a positive work environment. By offering active shooter preparedness training, companies send a clear message that employee safety is a priority. This training fosters a culture of vigilance, awareness, and mutual support. 

Employees who feel confident in their safety measures are more productive, engaged, and less likely to experience the stress and anxiety that often accompanies uncertainty about their safety.

  • Promote a zero-tolerance policy for workplace violence.
  • Encourage confidential reporting channels for threats and concerning behavior.
  • Foster a culture of vigilance and proactive safety measures.
  • Build employee trust by prioritizing safety.
Empower Employees with practical skills with active shooter training

Empower Employees with Practical Skills

Active shooter training not only provides physical skills but also psychological benefits to employees. One of the key advantages of active shooter preparedness training building feelings of empowerment and decreasing helplessness. 

When faced with an emergency, people often experience fear and uncertainty, which can lead to panic or paralysis. 

By equipping employees with practical knowledge and survival strategies, they feel empowered to take action rather than feeling like passive victims. This confidence in their ability to respond effectively can significantly reduce anxiety and improve overall mental resilience.

Active shooter training also fosters a sense of control in unpredictable situations. Knowing how to assess danger, make informed decisions, and execute an effective response plan can alleviate the overwhelming sense of vulnerability that often accompanies high-stress incidents. 

By providing employees with these tools, companies are not only preparing them for emergencies but also enhancing their day-to-day confidence and reducing stress related to potential threats.

A.L.I.V.E. active shooter training empowers employees by providing them with practical skills that they can use at work and also in other areas of their life, too. The A.L.I.V.E. active shooter training program, for example, teaches participants how to assess danger, take effective action, and ensure the safety of themselves and others.

This sense of empowerment helps employees feel more in control during emergency situations, making them more resilient and prepared for whatever challenges may come.

  • Train employees on situational awareness and recognizing early warning signs.
  • Provide training on staying calm under pressure and effective response techniques.
  • Offer specialized training such as self-defense and first aid.
  • Empower employees with skills that enhance resilience and preparedness.
Cultivate the right mindset

Cultivate the Right Mindset

The importance of cultivating the right mindset of being prepared for active shooter events is illustrated by the story of Liz Moreno, a survivor of the Route 91 Harvest Festival shooting. During the chaotic and terrifying event, Liz remembered the A.L.I.V.E. active shooter training she had attended years prior, which helped her stay calm and take decisive action. 

She recalled the instructor's words, "A moving target is harder to hit than a still one," and used this knowledge to escape safely. This real-life example demonstrates how empowering employees with the right mindset can make all the difference in life-threatening situations.

Liz's experience is a powerful testament to the impact of practical skills learned through active shooter preparedness training. 

When faced with an active shooter situation, Liz was able to recall the A.L.I.V.E. training she had taken years earlier, which gave her the confidence to take effective action and escape safely. Liz's experience with A.L.I.V.E. active shooter training emphasizes the importance of providing employees with practical, life-saving skills that empower them to make quick decisions in high-stress situations.

Cultivating the right mindset is crucial for navigating high-stress situations. The A.L.I.V.E. Active Shooter Survival Training program offers a practical, trauma-informed approach that emphasizes staying calm, thinking clearly, and taking decisive action. 

Fostering a mindset of preparedness and resilience, or Security and Survival, as we refer to it in our course, better equips employees to handle emergencies without succumbing to panic. Encouraging a culture of awareness and empowerment helps employees feel confident in their ability to protect themselves and others.

  • Encourage mental preparedness as the first line of defense.
  • Regular drills and scenario-based exercises to reinforce training.
  • Promote a focus on survival and clear-headed decision-making.
  • Cultivate resilience and the confidence to handle emergencies effectively.
Communication Strategies During an Active Shooter Event

Communication Strategies During an Active Shooter Event

Effective communication is essential during an active shooter event to minimize harm and ensure employees know how to respond. Employers must establish clear communication protocols and channels to inform employees and provide guidance during an emergency. 

This can include using public address systems, crisis communication apps, or text messaging services to provide timely updates.

  • Establish clear communication protocols for emergencies.
  • Use multiple communication channels (e.g., public address systems, and messaging apps).
  • Designate a communication team trained to handle crisis situations.
  • Regularly practice communication methods during drills to prevent confusion.
Enhance Company Reputation with active shooter training

Enhance Company Reputation

Investing in workplace safety and workplace violence prevention planning initiatives, such as active shooter training, can enhance your company's reputation. Employees, clients, and partners appreciate a business that prioritizes people as well as profits. It demonstrates leadership, responsibility, and care, which are all qualities that contribute to a strong, positive public image. 

Taking time and effort to train your teams can help attract top talent and build stronger relationships with stakeholders.

  • Show leadership by prioritizing employee safety.
  • Build trust with employees, clients, and partners through proactive safety measures.
  • Foster loyalty and commitment by demonstrating care for employee well-being.
  • Attract top talent by promoting a safe and supportive work environment.
Promote mental health and reduce anxiety with active shooter training

Promote Mental Health and Reduce Anxiety

The threat of workplace violence can contribute to a climate of fear and anxiety among employees. Companies can alleviate some of these fears by offering workplace violence prevention training, including active shooter training. 

When employees understand that their employer has invested in their safety and has given them tools to respond effectively, it reduces uncertainty and stress. 

A proactive approach to workplace safety contributes positively to overall employee well-being.

  • Offer counseling services and employee assistance programs after an incident.
  • Provide ongoing support to help employees cope with trauma.
  • Foster a supportive work environment to maintain employee well-being.
  • Reduce anxiety through preparedness and regular training.
Strengthen Crisis Management and Business Continuity with active shooter training

Strengthen Crisis Management and Business Continuity

Active shooter preparedness training helps protect lives and contributes to a business's crisis management capabilities. Employees who are trained to handle emergencies can assist in preserving order and supporting each other until help arrives, which is crucial for maintaining business continuity.

A prepared workforce means that your company can recover more quickly from a crisis, with minimal disruptions.

  • Develop comprehensive emergency response plans for active shooter events.
  • Regularly review and update response plans based on employee feedback.
  • Conduct drills to practice emergency response procedures.
  • Strengthen crisis management capabilities to ensure business continuity.

Collaboration with Law Enforcement

Collaboration with local law enforcement agencies is key to enhancing active shooter preparedness. Employers should build relationships with law enforcement to gain valuable insights into emerging threats, best practices, and effective response strategies. 

Joint drills and exercises with law enforcement can help organizations identify potential weaknesses in their emergency response plans and make necessary adjustments.

  • Build relationships with local law enforcement for insights and support.
  • Conduct joint drills with law enforcement to strengthen response plans.
  • Utilize expert advice to improve emergency response plans and employee training.
Train your team and be prepared with active shooter training

Train Your Team And Be Prepared

Active shooter training is a critical responsibility for employers. By understanding the importance of active shooter preparedness training, implementing key elements of preparedness, establishing effective communication strategies, engaging in post-event management and recovery, and collaborating with law enforcement and security experts, employers can take proactive steps to enhance workplace safety and protect their employees.

Preparedness is key, and together, we can create a safer environment for all.

For more information about our A.L.I.V.E. Active Shooter Survival Training programs or how we can help you create a comprehensive workplace violence prevention strategy, contact us today.

LEARN HOW TO SURVIVE AN ACTIVE SHOOTER!

"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."
J. Reid Meloy Ph.D. - ABPP Forensic Consultant, FBI Behavioral Analysis Unit Faculty, San Diego Psychoanalytic Center
5.0 out of 5 stars Outstanding Instructional Read - I completed my reading of Mr. Julian's book "10 Minutes To Live" and I have to say this is one of the most concise and professional books I have read on active shooter survival. The book is excellent and straight to the point on ways for the individual to take action and provide for their own safety and survival. The book provides intricate information through the "ALIVE" presentation in an easy to remember format and adds more tools to the toolbox to survive an active shooter event. With the threat of active shooters becoming more pervasive each day across the United States, every piece of information that can be gained should be explored to prepare. The first book they should look at is the "10 Minutes To Live" book and place those ideas into action. This book has become an integral reference manual for my research on the subject of active shooter survival and it should be a part of any active shooter survival specialist's library looking for accurate and applicable information. I highly recommend this book to everyone.
Amazon Customer
I hope I never need to act on the tips in this book, but I learned a lot from it - Sadly, I purchased this book the day before yet another mass shooting at a public school unfolded. Mr. Julian has laid out a straightforward and practical method for surviving. I can already see from reading this book and the news reports, how more lives could have been saved had the victims practiced what this author lays out here. I plan on carrying this book with me on vacations, business trips and to large gatherings. It might help me see the one extra thing that makes me a survivor instead of a statistic.
This is an excellent book that EVERYONE should read. This is a wealth of knowledge to prepare yourselves, just in case. We never know where terror might strike and we should know how to react to save ourselves and our loved ones.
Randy K.
Gives you an edge and a plan - This may save your life. Well written and thoughtful. Helps you clearly understand what you need to do to have a chance. Read and share with your friends and co-workers.
Tina Lizzie
Informative Book Everyone Should Read - This book is an informative read that, unfortunately, everyone should buy and read since we live during a time when we have active shooters too often!
Kimberly M Hawkins
Five Stars - Everyone should read.
Robert Sherwood
An outstanding, thoughtful, well-presented approach to a difficult subject. The format makes for an easy read.
Terry R. Cox
Excellent information for professionals and laymen alike - Michael lays this information out so everyone can understand it. Straightforward and to the point. Excellent information for professionals and laymen alike. Well done, my friend.
Five Stars - Excellent read and right on target. It is a must-read for Security and Police Professionals.
Dean A. Beers
First, I know Mr. Julian well, he is a close friend and close professional colleague. Be certain-my review is unbiased, with the exception of also being from my perspective. One reason he is such a good friend is we are on the same page-and this book confirms that. I have young grandkids and we have very direct conversations about their personal safety and bullying. How many regularly tell their kids and grandkids-no matter what, you get away alive because a bad person only wants to hurt and kill people. Some may not like that-but it's effective. How many, when walking in stores, malls, playgrounds, regularly ask their kids and grandkids what they would do if someone tried to grab them? Our daughters, when in elementary school, had someone try to grab them from the bus stop (they were the only two)-their reactions saved them. The very small town we lived in (literally one traffic light) had someone try to kidnap a young girl-adults saw it and stopped it, keeping the bad guy until the SRO got there within minutes. It's real life, folks. The odds are nothing will happen-but our lives, and those of our dearest loved ones, are not "odds." The best thing every person-every family, business, school, etc.-can do is Be Prepared (Boy Scouts) and Improvise, Adapt, Overcome (US Marines). Mr. Julian lays it out very strong and very simple for every person to stay ALIVE-Assess, Leave, Impede, Violence, Expose. No one is too young or old, strong or weak, to follow this. No special training-just a very strong mindset. Every school administrator, teacher, student, and parent should have this book as required reading at every grade.
Chris Story
Security professionals and others-Read and share this book. It could help save lives! I just read Michael Julian, CPI PPS CSP's book "10 Minutes To Live." I'm a voracious reader, often reading 3james -4 books at a time. At the same time I am discerning. If the back cover or first few pages don't make me want to continue, I move on fairly quickly. As a security professional, I have a critical eye for fluff and conjecture. With this book that was not the case. After the first chapter, I reached out to several colleagues and friends and recommended it. I also recommended Michael be a guest interview on a popular survival mindset podcast. This book is well written, well researched, cited, and yet easy to read and comprehend. It isn't a stale scholastic book on concept. It is an educational, read-and-apply-NOW manual for thinking through and surviving an active shooter event. His approach goes beyond the accepted "Run, Hide, Fight" and walks the reader through a mindset approach to surviving mass killing events. Regardless of background or experience, the author's simple and direct approach speaks volumes to the reader. The book is a must-read for security professionals and loved ones alike. It helps explain why and how mentally preparing now is simple survivability insurance in both corporate and personal settings. Well done! I look forward to more.
Randy Ontiveros
Excellent reading, very helpful and I would recommend to anyone who has thought "What would I do if a shooter appeared out of nowhere?" A box of rocks on each student's desk is not a solution. Read Michael's to find a better way.
Carl Scala
Great information geared towards surviving an active shooter/active threat situation - A very good read in explaining how to survive an active shooter/active threat situation for the novice. Having years of experience from the military, law enforcement and now Executive Protection, Mr. Julian breaks down the information in a very easy way so that it may open the reader's eyes to be more situationally aware. With all of the past decades of mass threat incidents, I highly recommend this book. It may just save your life.
Richard Marruffo
Great book!!! - Very well written and easy to read. Fantastic information and really hits home. I also highly recommend the Surviving an Active Shooter course taught by Mr. Julian!
Cynthia C.
Informative - Well written & concise. I would recommend to anyone interested in learning more about this topic.
James Hamilton - Gavin de Becker's VP
Do not sub-contract your own security - Excellent read on action to take to survive an Active Shooter situation.


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"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
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A.L.I.V.E. STANDS FOR:


Assess

Assess the situation quickly


Leave

Leave the area if you can


Impede

Impede the shooter


Violence

Violence may be necessary


Expose

Expose your position carefully for safety

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MICHAEL JULIAN

Creator of A.L.I.V.E.

A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.


Michael D. Julian - Creator of A.L.I.V.E. Active Shooter Survival Training

Why A.L.I.V.E. Active Shooter
Survival Training Program?

The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.


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