"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."

10 Reasons to offer active shooter preparedness training to your employees
Active shooter preparedness training has become essential for businesses of all sizes. For business owners and HR leaders, the responsibility of ensuring employee safety goes beyond compliance; it extends to fostering a secure environment where employees can focus on their work without fear.
We will explore the critical reasons why active shooter preparedness training is an investment in your team, your company culture, and, ultimately, your business's resilience.
- Protect Lives and Minimizing Risk
- Meet Legal Compliance and Reduce Liability
- Foster a Culture of Safety and Preparedness
- Empower Employees with Practical Skills
- Cultivate the Right Mindset
- Communication Strategies During an Active Shooter Event
- Enhance Company Reputation
- Promote Mental Health and Reducing Anxiety
- Strengthen Crisis Management and Business Continuity
- Collaboration with Law Enforcement and Security Experts

Protect Lives and Minimize Risk
Active shooter incidents are unpredictable and can happen in any setting. By implementing active shooter preparedness training, employers can significantly reduce the potential for harm during such a crisis. Active shooter training equips employees with the skills they need to respond swiftly, understand the risks, and make informed decisions that could save their lives.
A well-prepared workforce can prevent chaos, minimize injury, and even deter potential threats altogether.
- Risk assessment and identifying vulnerabilities.
- Developing an emergency response plan.
- Regular training sessions for all employees.
- Implementing security measures like access control and surveillance systems.

Meet Legal Compliance and Reducing Liability
Legislation such as California's SB 553 is pushing businesses to adopt comprehensive workplace violence prevention plans, including active shooter preparedness. Investing in training not only helps you stay compliant but also demonstrates proactive care for employee welfare, reducing potential liability in the event of an incident. It shows that your company takes the safety of its workforce seriously, which can be crucial in legal considerations following a critical event.
- Familiarize yourself with relevant workplace safety laws and regulations.
- Develop and implement workplace violence prevention plans.
- Stay compliant to mitigate risks related to lawsuits and fines.
- Show commitment to employee safety to build trust and reduce liability.
Foster a Culture of Safety and Preparedness
Leadership plays a crucial role in setting the tone for a culture of safety within an organization. When company leaders prioritize safety initiatives, it sends a powerful message to employees that their well-being is valued. Company leaders should actively participate in safety drills, promote policies that support preparedness, and lead by example to foster a proactive approach to workplace safety.
Leaders can encourage employees to take safety measures seriously and feel confident in their work environment by visibly demonstrating their commitment to safety.
- Leadership Involvement: Company leadership should be directly involved in safety initiatives. This can include participating in safety training sessions, attending safety committee meetings, and visibly supporting safety programs. Leadership involvement sets a precedent that safety is a top priority, which can motivate employees to follow suit.
- Visible Actions to Demonstrate Commitment: Companies can take specific actions to demonstrate their commitment to safety, including conducting regular safety drills, creating safety awareness campaigns, and ensuring safety equipment is easily accessible. Company leaders should also allocate resources to improve physical security measures, like installing access control systems and surveillance cameras.
- Encourage Employee Proactivity: Employees should be encouraged to be proactive in suggesting safety improvements. Establishing an open-door policy for safety concerns and creating channels for employees to share their ideas can foster a collaborative environment. Employees are more likely to identify potential risks or areas for improvement that leadership might overlook, making their contributions invaluable.
Encouraging employee engagement in safety initiatives not only helps identify potential vulnerabilities but also fosters a sense of ownership and accountability. When employees feel that their input is valued, they are more likely to actively participate in maintaining a safe work environment. This collaborative approach strengthens overall workplace safety and helps build a culture of preparedness that permeates all levels of the organization.
Workplace safety is a cornerstone of a positive work environment. By offering active shooter preparedness training, companies send a clear message that employee safety is a priority. This training fosters a culture of vigilance, awareness, and mutual support.
Employees who feel confident in their safety measures are more productive, engaged, and less likely to experience the stress and anxiety that often accompanies uncertainty about their safety.
- Promote a zero-tolerance policy for workplace violence.
- Encourage confidential reporting channels for threats and concerning behavior.
- Foster a culture of vigilance and proactive safety measures.
- Build employee trust by prioritizing safety.

Empower Employees with Practical Skills
Active shooter training not only provides physical skills but also psychological benefits to employees. One of the key advantages of active shooter preparedness training building feelings of empowerment and decreasing helplessness.
When faced with an emergency, people often experience fear and uncertainty, which can lead to panic or paralysis.
By equipping employees with practical knowledge and survival strategies, they feel empowered to take action rather than feeling like passive victims. This confidence in their ability to respond effectively can significantly reduce anxiety and improve overall mental resilience.
Active shooter training also fosters a sense of control in unpredictable situations. Knowing how to assess danger, make informed decisions, and execute an effective response plan can alleviate the overwhelming sense of vulnerability that often accompanies high-stress incidents.
By providing employees with these tools, companies are not only preparing them for emergencies but also enhancing their day-to-day confidence and reducing stress related to potential threats.
A.L.I.V.E. active shooter training empowers employees by providing them with practical skills that they can use at work and also in other areas of their life, too. The A.L.I.V.E. active shooter training program, for example, teaches participants how to assess danger, take effective action, and ensure the safety of themselves and others.
This sense of empowerment helps employees feel more in control during emergency situations, making them more resilient and prepared for whatever challenges may come.
- Train employees on situational awareness and recognizing early warning signs.
- Provide training on staying calm under pressure and effective response techniques.
- Offer specialized training such as self-defense and first aid.
- Empower employees with skills that enhance resilience and preparedness.

Cultivate the Right Mindset
The importance of cultivating the right mindset of being prepared for active shooter events is illustrated by the story of Liz Moreno, a survivor of the Route 91 Harvest Festival shooting. During the chaotic and terrifying event, Liz remembered the A.L.I.V.E. active shooter training she had attended years prior, which helped her stay calm and take decisive action.
She recalled the instructor's words, "A moving target is harder to hit than a still one," and used this knowledge to escape safely. This real-life example demonstrates how empowering employees with the right mindset can make all the difference in life-threatening situations.
Liz's experience is a powerful testament to the impact of practical skills learned through active shooter preparedness training.
When faced with an active shooter situation, Liz was able to recall the A.L.I.V.E. training she had taken years earlier, which gave her the confidence to take effective action and escape safely. Liz's experience with A.L.I.V.E. active shooter training emphasizes the importance of providing employees with practical, life-saving skills that empower them to make quick decisions in high-stress situations.
Cultivating the right mindset is crucial for navigating high-stress situations. The A.L.I.V.E. Active Shooter Survival Training program offers a practical, trauma-informed approach that emphasizes staying calm, thinking clearly, and taking decisive action.
Fostering a mindset of preparedness and resilience, or Security and Survival, as we refer to it in our course, better equips employees to handle emergencies without succumbing to panic. Encouraging a culture of awareness and empowerment helps employees feel confident in their ability to protect themselves and others.
- Encourage mental preparedness as the first line of defense.
- Regular drills and scenario-based exercises to reinforce training.
- Promote a focus on survival and clear-headed decision-making.
- Cultivate resilience and the confidence to handle emergencies effectively.

Communication Strategies During an Active Shooter Event
Effective communication is essential during an active shooter event to minimize harm and ensure employees know how to respond. Employers must establish clear communication protocols and channels to inform employees and provide guidance during an emergency.
This can include using public address systems, crisis communication apps, or text messaging services to provide timely updates.
- Establish clear communication protocols for emergencies.
- Use multiple communication channels (e.g., public address systems, and messaging apps).
- Designate a communication team trained to handle crisis situations.
- Regularly practice communication methods during drills to prevent confusion.

Enhance Company Reputation
Investing in workplace safety and workplace violence prevention planning initiatives, such as active shooter training, can enhance your company's reputation. Employees, clients, and partners appreciate a business that prioritizes people as well as profits. It demonstrates leadership, responsibility, and care, which are all qualities that contribute to a strong, positive public image.
Taking time and effort to train your teams can help attract top talent and build stronger relationships with stakeholders.
- Show leadership by prioritizing employee safety.
- Build trust with employees, clients, and partners through proactive safety measures.
- Foster loyalty and commitment by demonstrating care for employee well-being.
- Attract top talent by promoting a safe and supportive work environment.

Promote Mental Health and Reduce Anxiety
The threat of workplace violence can contribute to a climate of fear and anxiety among employees. Companies can alleviate some of these fears by offering workplace violence prevention training, including active shooter training.
When employees understand that their employer has invested in their safety and has given them tools to respond effectively, it reduces uncertainty and stress.
A proactive approach to workplace safety contributes positively to overall employee well-being.
- Offer counseling services and employee assistance programs after an incident.
- Provide ongoing support to help employees cope with trauma.
- Foster a supportive work environment to maintain employee well-being.
- Reduce anxiety through preparedness and regular training.

Strengthen Crisis Management and Business Continuity
Active shooter preparedness training helps protect lives and contributes to a business's crisis management capabilities. Employees who are trained to handle emergencies can assist in preserving order and supporting each other until help arrives, which is crucial for maintaining business continuity.
A prepared workforce means that your company can recover more quickly from a crisis, with minimal disruptions.
- Develop comprehensive emergency response plans for active shooter events.
- Regularly review and update response plans based on employee feedback.
- Conduct drills to practice emergency response procedures.
- Strengthen crisis management capabilities to ensure business continuity.
Collaboration with Law Enforcement
Collaboration with local law enforcement agencies is key to enhancing active shooter preparedness. Employers should build relationships with law enforcement to gain valuable insights into emerging threats, best practices, and effective response strategies.
Joint drills and exercises with law enforcement can help organizations identify potential weaknesses in their emergency response plans and make necessary adjustments.
- Build relationships with local law enforcement for insights and support.
- Conduct joint drills with law enforcement to strengthen response plans.
- Utilize expert advice to improve emergency response plans and employee training.

Train Your Team And Be Prepared
Active shooter training is a critical responsibility for employers. By understanding the importance of active shooter preparedness training, implementing key elements of preparedness, establishing effective communication strategies, engaging in post-event management and recovery, and collaborating with law enforcement and security experts, employers can take proactive steps to enhance workplace safety and protect their employees.
Preparedness is key, and together, we can create a safer environment for all.
For more information about our A.L.I.V.E. Active Shooter Survival Training programs or how we can help you create a comprehensive workplace violence prevention strategy, contact us today.
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
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MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.

Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.