"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."

Active Shooter Training: Essential Preparation for Workplace and Public Safety
Active shooter incidents are unpredictable and escalate quickly, making preparedness essential for workplaces, schools, and public spaces. Organizations that implement active shooter training enhance safety, reduce casualties, and improve response coordination during emergencies. This guide explores the importance of training, best practices, and steps to create an effective response plan.
Why Active Shooter Training is Critical
According to the FBI, active shooter incidents in the U.S. have increased over the years, affecting businesses, schools, and places of worship. The key reasons for training include:
- Reducing panic and confusion - Employees and individuals learn how to react swiftly.
- Enhancing survival rates - Proper training improves the chances of escaping or neutralizing threats.
- Coordinated response - Trained individuals help law enforcement by following protocols.
Key Components of Active Shooter Training
1. The "Run, Hide, Fight" Strategy
Most active shooter response programs follow the Run, Hide, Fight method, which is endorsed by the Department of Homeland Security:
- Run: Escape if it is safe to do so. Identify multiple exit routes.
- Hide: If escape isn't possible, find a secure location, lock doors, and stay silent.
- Fight: As a last resort, incapacitate the shooter with any available objects.
2. Situational Awareness and Threat Recognition
- Recognizing warning signs of violent behavior
- Identifying potential escape routes in workplaces and public spaces
- Understanding the importance of reporting suspicious activity
3. Emergency Communication Plans
Organizations should establish:
- A clear alert system (mass texts, emails, intercom alerts)
- Emergency contact procedures to notify law enforcement
- Crisis response teams trained in lockdown procedures
4. Law Enforcement Interaction
Understanding how to respond when police arrive is crucial:
- Keep hands visible and avoid sudden movements
- Follow officers' instructions without hesitation
- Provide key details about the shooter's location and weapons
Implementing Active Shooter Training in the Workplace
Step 1: Conduct a Risk Assessment
Evaluate the workplace layout, security measures, and access control points.
Step 2: Organize Training Sessions
Schedule annual training for employees with realistic drills and scenario-based exercises.
Step 3: Establish a Safety Culture
Encourage employees to stay vigilant, report concerns, and participate in training programs regularly.
Step 4: Work with Security Professionals
Hire security experts or collaborate with local law enforcement to refine training protocols.
Why A.L.I.V.E. Active Shooter Training is the Right Choice
While traditional methods like Run, Hide, Fight provide a basic response strategy, A.L.I.V.E. Active Shooter Training takes preparedness to the next level by focusing on awareness, preparation, and immediate action in real-life scenarios. The A.L.I.V.E. program is designed to:
✔ Enhance situational awareness to recognize threats early
✔ Empower individuals with proactive, life-saving strategies
✔ Provide real-world training that goes beyond theory
✔ Reduce fear and panic through confidence-building exercises
By choosing A.L.I.V.E. Active Shooter Training, you ensure that you, your employees, or your organization are fully prepared to respond effectively in a crisis.
👉 Take Action Now! Don't wait until it's too late. Enroll in A.L.I.V.E. Active Shooter Training today and gain the skills needed to survive and protect others in an emergency. Contact us today and schedule your training session!
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
Government
Healthcare
Places of worship
Schools & Universities
Venues
MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.

Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.