"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."
Why Becoming an A.L.I.V.E. Instructor Is One of the Most Impactful Careers You Can Pursue
In a world where headlines are often filled with tragedy, violence, and uncertainty, it’s easy to feel powerless. But there’s one role that empowers you to fight back—not with fear, but with preparation.
A.L.I.V.E. Active Shooter Survival Training instructors are changing lives every day by giving people the knowledge, mindset, and tools they need to survive the unthinkable. Whether teaching at businesses, schools, places of worship, or community events, our certified instructors are on the front lines of prevention—and the ripple effects of their work can’t be overstated.
Teaching This Material Literally Saves Lives
Active shooter incidents can happen anywhere, at any time. From retail stores and hospitals to offices and churches, the reality is that no environment is immune. But people who have gone through the A.L.I.V.E. program are more likely to act quickly, think clearly, and survive.
As an instructor, you’re not just teaching steps—you’re changing someone’s default reaction from panic to purpose. You may never know how many lives you’ve saved—but rest assured, they’re out there.
You’ll Be Seen as a Leader in Your Community
A.L.I.V.E. instructors are often invited to speak at city safety meetings, school boards, corporate events, and even national conferences. The training elevates you as an expert and a respected voice on community safety—someone who empowers, not frightens.
Whether your background is law enforcement, military, security, or education, becoming an instructor opens doors to influence, leadership, and public trust.
The Work Is Deeply Fulfilling
Ask any A.L.I.V.E. instructor what fuels them, and you’ll hear the same thing: making a difference. Helping someone overcome fear, empowering a parent to feel safer sending their child to school, or preparing a business owner to protect their staff—it’s more than a job. It’s a mission.
You’ll leave every session knowing you’ve given people something they didn’t have before: the power to survive.
The Demand for Instructors Is Growing
With active shooter incidents on the rise and organizational leaders seeking proactive training, the demand for certified instructors has never been higher.
More businesses, school districts, and government agencies are requiring this training for their teams—and they’re turning to A.L.I.V.E. for trusted instructors who deliver results with clarity and confidence.
Turn Your Passion Into Purpose
If you’re looking for a way to create real impact, stand out as a leader, and build a meaningful career, becoming a certified A.L.I.V.E. Instructor may be the path for you.
Our Instructor Certification Program gives you everything you need to succeed:
- Proven training materials and curriculum
- Instructor coaching and ongoing support
- A respected national brand that opens doors
- The opportunity to grow your own business or supplement your career
Start your journey today and learn how you can become part of a life-saving mission that empowers others to survive.
Because saving lives doesn’t take a badge—it takes action. And it starts with you.
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
Government
Healthcare
Places of worship
Schools & Universities
Venues
MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.
Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.