"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."
Active Threat Situations and Their Lasting Impact on the Public
In today’s world, active threat situations—including active shooter incidents—are no longer rare events confined to specific industries or locations. They can happen anywhere: schools, workplaces, shopping centers, places of worship, and public gatherings. Beyond the immediate tragedy of lives lost or injured, these events have far-reaching effects on communities, businesses, and society as a whole.
The Human Impact: Trauma Beyond the Moment
For survivors, families, and witnesses, the trauma of an active threat situation can last for years. According to the U.S. Department of Justice, nearly 40% of mass violence survivors experience long-term psychological impacts, including post-traumatic stress disorder (PTSD), anxiety, and depression. Communities often face a shared sense of fear and loss that can alter daily life, from reduced participation in public events to long-term economic effects.
The Business and Organizational Toll
Active threat events aren’t just human tragedies—they have significant implications for organizations:
- Employee morale and retention often plummet after such incidents.
- Operational disruptions can cost companies millions in downtime, lawsuits, and recovery efforts.
- Reputation damage can erode public trust and customer confidence.
Organizations that take proactive steps to prepare their people not only reduce potential harm but also demonstrate a commitment to safety that resonates with employees and clients alike.
How A.L.I.V.E. Helps Reduce the Impact
The A.L.I.V.E. Active Shooter Survival Program was created to do more than just teach survival tactics—it’s about empowering individuals and organizations to respond effectively under stress and to recognize potential threats before they escalate.
A.L.I.V.E. stands for:
- A – Assess
- L – Leave
- I – Impede
- V – Violence (as a last resort)
- E – Expose (only when safe)
This structured approach gives people simple, actionable steps they can remember in chaos, and pairs perfectly with threat assessment strategies that help organizations identify risks early.
A Safer, More Prepared Future
Active threat situations will never disappear entirely—but their impact can be reduced when communities, businesses, and individuals commit to preparedness. Training saves lives, lowers trauma, and ensures faster recovery.
At A.L.I.V.E. Active Shooter Survival Training, we believe that preparedness is power. When you train your team to recognize danger, respond effectively, and recover with resilience, you’re protecting far more than your bottom line—you’re protecting lives.
👉 Learn more about our comprehensive training programs and schedule a consultation today.
When seconds count, being A.L.I.V.E. can make all the difference.
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
Government
Healthcare
Places of worship
Schools & Universities
Venues
MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.
Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.