"Michael Julian has written an excellent book. Practical, detailed, and a potential life saver if you find yourself in the midst of a targeted attack."
The Benefits of Active Shooter Training: Why Preparedness Saves Lives
Active shooter incidents unfold in minutes—often before first responders can arrive. The difference between chaos and coordinated action comes down to one thing: training. When people know what to look for and what to do, they make faster, better decisions that save lives.
At A.L.I.V.E. Active Shooter Survival Training, we deliver practical skills your team can remember under stress—turning fear into action and confusion into a plan.
What Training Actually Changes
1) Faster, Decisive Response
Training builds muscle memory. Employees and students move sooner, choose safer routes, and avoid bottlenecks—critical seconds that reduce casualties.
2) Lower Panic, Higher Confidence
Clear, memorable steps reduce freeze responses. People who understand their options are calmer and more effective in protecting themselves and others.
3) Better Use of the Environment
Barricading, improvised tools, room layout, and cover vs. concealment—training helps people use what’s around them to increase survivability.
4) Clear Communication & Coordination
Knowing who alerts 911, how to give accurate descriptions, and how to guide others prevents mixed messages and speeds the professional response.
5) Stronger Safety Culture
Preparedness becomes part of everyday operations: proactive reporting, smarter event planning, and shared awareness across departments.
6) Risk, Compliance & Duty of Care
Demonstrating a credible program helps fulfill your duty of care, improves audit readiness, and supports risk management and continuity planning.
Why A.L.I.V.E. Works Under Stress
The A.L.I.V.E. method is simple and sticky:
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A — Assess: Raise awareness, identify exits, read behavior cues.
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L — Leave: Create distance fast when it’s safe to do so.
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I — Impede: Barricade and deny access if escape isn’t possible.
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V — Violence (last resort): Commit to survival actions if confronted.
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E — Expose: When safe, communicate with first responders and guide others.
Designed for recall in chaos, A.L.I.V.E. turns a complex scenario into five plain-language steps people can act on immediately.
Built for Your Environment
We tailor training for workplaces, schools, universities, healthcare, houses of worship, and public venues. Scenario-based modules align to your floor plans, access control, and existing emergency procedures—so the plan fits your reality.
What Your Organization Gains
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Prepared people who move with purpose instead of freezing
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Fewer injuries through faster, safer decisions
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Stronger leadership presence and community trust
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A repeatable framework for drills, onboarding, and refreshers
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Integration with local law enforcement and internal security
Ready to equip your team with skills that save lives?
Contact Us Today to customize an A.L.I.V.E. training for your organization.
Preparation isn’t optional—It’s lifesaving.
Hear From An A.L.I.V.E. Student Survivor Of The Las Vegas Massacre
"As a retired 32 year law enforcement veteran, with several years of SWAT and tactical experience, I learned some different unique perspectives as it pertains to civilians dealing with active threat situations. Very good class for civilians who may have never experienced reacting to a life and death stressful situation."
- Christopher C.
A.L.I.V.E. STANDS FOR:
Assess
Assess the situation quickly
Leave
Leave the area if you can
Impede
Impede the shooter
Violence
Violence may be necessary
Expose
Expose your position carefully for safety
INDUSTRIES WE SERVE
Corporations
Government
Healthcare
Places of worship
Schools & Universities
Venues
MICHAEL JULIAN
Creator of A.L.I.V.E.
A.L.I.V.E., which stands for Assess, Leave, Impede, Violence, and Expose, was created in 2014 when Michael began teaching his Active Shooter Survival philosophy throughout the United States. His book on the subject, 10 Minutes to Live: Surviving an Active Shooter Using A.L.I.V.E. was published in 2017 and the online version of the A.L.I.V.E. Training Program was launched in 2019 and is now part of the corporate security training program for companies throughout the world.
Why A.L.I.V.E. Active Shooter
Survival Training Program?
The A.L.I.V.E. Active Shooter Survival Training Program is a comprehensive training program designed to provide individuals with the necessary skills and knowledge to survive an active shooter incident. Its emphasis on situational awareness and decision-making makes it a practical and effective approach to active shooter situations. By empowering individuals to take proactive measures to protect themselves and others, the program can help prevent tragedies and save lives.